Hulu knows a thing or one billion about online video advertising. The on demand premium streaming video destination for major motion pictures and television programs delivers roughly 1,000,000,000 online video ads every month to 24 million or so individuals in the United States at a rate of about one ad per every four-and-a-half to five-and-a-half minutes of programming.
Vanity Fair does an excellent job in redefining the new vanguard of media in their annual “New Establishment” List.
With much smaller hype than their patrician traditional media peers, the list of late has become a Silicon Valley hitlist. What will be interesting is seeing which Hollywood media elites (think the annual Sun Valley media retreats) can earn back their relevance on the list.
Read more at: newmedici.com
See the full list at Vanity Fair.
Goodnight Burbank, the critically acclaimed original web series all about awkward workplace chemistry of the cast and crew at a Southern California local area news network, just joined the likes of Childrens’ Hospital, Sanctuary, and In the Motherhood in the pantheon of web shows picked up by TV. Hopefully it will fare more like the former on its new medium than the latter.
Read more at Tubefilter.
The start-up service, Crowdbooster, is already being used by numerous brands including The Los Angeles Times, JetBlue and Ben & Jerry’s.
The analytics platform that also recommends when to publish your tweets for them to be the most effective.
Interesting… I’ll have to check it out.
Jon Fortt, a technology reporter for CNBC, said Wednesday morning on the show “Fast Money Halftime Report” that Facebook would enter the increasingly competitive market for online music at F8, which will be held in San Francisco.
“Next month is going to be a big one for music,” Fortt said on CNBC. “I’m hearing from someone familiar with the plans that Facebook plans to launch its long-rumored music service at the F8 conference on Sept. 22nd. Now, it seems likely that Facebook won’t actually host the music, but will partner with others who do that.”
Read more at LA Times.
Add comScore and Nielsen tracking to your YouTube video at the producer level.
Foursquare and ESPN have teamed up to serve up trivia and news to users that check-in at live sporting events. Earn the “ESPN foam finger” badge.
For 30 Facebook credits ($3) you can rent one of the 20 Miramax titles available on Facebook for 30 days, however, the rental period ends 48 hours after you start watching it. The Miramax movie app can be watched on the iPad and GoogleTV.
The films available are some of Miramax’s top films:
Chicago
Cold Mountain
Good Will Hunting
No Country for Old Men
Pulp Fiction
FirstRun.tv adds a Sci-Fi channel — called Wifi SciFi — this month. The channel releases web series from indie producers including, Alpha Planet from Don Jeanes (12-episode futuristic adventure series)
350: South: An American Journey
A documentary web series that follows environmentalists Ian Lacey and Lee Savile on their 350 day journey from Alaska to Argentina on their bicycles.
The project will include: web series, website, blog, YouTube Channel, Twitter and Facebook pages, iPhone and iPad apps, and a map with that tracks their location and progress.
Good luck guys!
A Day in the Life with Morgan Surplock, famed documentary director, will look into the lives of the world’s fascinating famous like Richard Branson.
On August 24th, BET will launch 8 Days a Week based on the book series The Come Up.
Learn more at BET.com.
eMarketer reports that online ad spending will grow 20% this year and continue on a double-digit growth track through at least 2014.
By 2015, the online ad market should near $50 billion, eMarketer said. Video continues to grow the fastest and will help drive the overall online ad market past $31 billion this year, along with spending on Facebook ads, eMarketer said. Search continues to be the biggest fish in the pond though, accounting for nearly half of online ad spend this year.
